Getting Paid To Speak

How to Expand Your Public Speaking Income in 3 Steps

Although there are many reasons to enjoy public speaking the number one reason is you are always able to benefit from multiple streams of income. I pre-sell my products beforehand to be delivered during speaking engagements. Not only your time, but also your materials for back of the room sales should be taken into account when setting your speaking fee. As you learn how to make money with a motivational speaking career you will have to learn how to become good at marketing. What you need to do is this: don't think like a speaker anymore. Think like a marketer!

Being a motivational speaking marketer means you need to start looking at your speaking engagements differently. You need to see these speaking engagements as occasions for you to open your store. You can sell other things besides yourself and your time. You can write a book or get the book written for you about a subject matter that will sell in your area of expertise. How easy would it be if you just recorded audio or video files during speaking engagements you had and then packaged them up for sale? Before you can focus on the three simple ways to expand your public speaking income you have to get all your products prepared.

The first area of income expansion is in your speaking fee. Here's one of many public speaking tips you'll get from me ? Don?t be afraid to ask for the big money. People often ask me how to get bookings for motivational speaking. What they really want to know is how to make money with motivational speaking because they're not making any. They are working for a low fee or even for free. You must overcome the mental hurdle of asking for $10,000 versus $5,000 a gig! When I did just that, I found that I was the only one stopping me from professional speaking success!

The second area of income expansion is through pre-selling materials. Sell your knowledge through books, CDs, DVDs and training systems. Here's how I pre-sold my book at a conference I spoke at. I asked the conference planner if she was interested in giving a copy of one of my books to every person attending her event without it costing her a dime. She said she was interested so what we did was include the cost of the book in the registration fee for the conference. I then had her send the difference after the conference ended. So basically, I made money with my speaking fee and I pre-sold my book to every person attending the conference for $10.

The third area of income expansion is through the back of the room sales. Again, I don't want you thinking like a motivational speaker. I want you to think like a motivational marketer. You can boost your sales by making your audience hungry for more of the information you're sharing with them. Give them nuggets from your book or CD / DVD sets and then super charge your sales by making irresistible offers. A couple of offer strategies include: discount pricing for today only or promoting your training program as 'power packs'.

Start working these extra avenues of income and watch your motivational speaking career take off!

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